Launched Meta Ads from zero data and built TAJ Class into a market leader in Jordan with a $0.79 average cost per purchase.
300K+
Engaged users
$0.79
Avg. cost per purchase
$32
Avg. order value
Client Overview
TAJ Class Cosmetics is a premium cosmetics brand offering high-quality products through its e-commerce platform. In 2020, they sought to build their online presence and drive sales through Meta Ads but started with a clean slate: no prior data, no Meta Pixel integration, and a new ads account.
Challenge
- Starting from scratch with no historical data.
- Establishing a strong online presence in a competitive market.
- Achieving cost-effective sales while increasing customer lifetime value.
What I Did
Strategic setup
- Installed and configured the Meta Pixel to track key customer behaviors.
- Structured the new ads account for scalability and data-driven decisions.
Creative strategy
- Designed high-converting creatives tailored to TAJ Class's audience.
- Focused on product demos, UGC, and seasonal campaigns to keep the audience engaged.
Audience building
- Built detailed custom and lookalike audiences using Meta's advanced tools.
- Retargeted more than 300,000 engaged users with continuous optimization.
Performance optimization
- Regular A/B testing of creatives, copy, and targeting strategies.
- Maintained an average $0.79 cost per purchase with $32 AOV.
Results
- Dominated the Jordanian cosmetics market — a Meta agent told us live: 'You're dominating the audience.'
- Built an engaged audience of 300,000+ users.
- Delivered consistently high ROI with scalable, cost-effective advertising.
Takeaway
Starting with a clear strategy, using data for continuous improvement, and crafting content that resonates is what turned a brand-new ad account into market leadership.
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