Case Studies

Real results from real businesses I've worked with across the MENA region.

Dominating the Audience: TAJ Class Cosmetics' Success Story

TAJ Class Cosmetics

Launched Meta Ads from zero data and built TAJ Class into a market leader in Jordan with a $0.79 average cost per purchase.

300K+

Engaged users

$0.79

Avg. cost per purchase

$32

Avg. order value

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Mother's Day Magic: How Meta Ads Boosted Zein Jewels' Sales

Zein Jewels

Re-targeted the right buyers and tested ad formats to deliver an 'unreal' Mother's Day sales surge for Zein Jewels.

'Unreal'

Mother's Day sales surge

Multi-format

Carousel, video & instant experience

New buyers

Expanded customer base

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Uncovering the Bug: Resolving Meta Ads Manager's Missing Feature

Meta

Diagnosed a missing 'Visit Instagram Profile' objective and pushed Meta's team to restore it inside Ads Manager — a fix that benefits advertisers worldwide.

Platform fix

Objective restored in Ads Manager

Worldwide

Advertisers benefited

Direct line

to Meta engineering team

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Putting Bashiti's New Branch on the Map — Literally

Yousef Bashiti Stores

How I launched Bashiti's new Bayader branch and made it impossible to miss — online and on the map.

3,000,000

Google views in 7 months

113K+

Meta engagements

78K+

Reached in one launch campaign

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