Re-targeted the right buyers and tested ad formats to deliver an 'unreal' Mother's Day sales surge for Zein Jewels.
'Unreal'
Mother's Day sales surge
Multi-format
Carousel, video & instant experience
New buyers
Expanded customer base
Client Overview
Zein Jewels is a prominent jewelry brand based in Amman, operating both online and through a physical store. Known for its elegant designs, Zein Jewels sought to expand its customer base and drive online sales using Meta Ads.
Challenge
- Reaching the right audience in a competitive market.
- Identifying which creatives and formats resonate best.
- Maximizing engagement during peak seasons like Mother's Day.
What I Did
Audience identification & testing
- Conducted detailed audience research across demographics, interests, and behaviors.
- Tested various audience segments to refine targeting.
Creative strategy
- Designed visually captivating ads showcasing products in an aspirational context.
- Built storytelling around special occasions like Mother's Day for emotional connection.
Ad format experimentation
- Used carousel, video, and instant experience ads to highlight features.
- Implemented dynamic retargeting with personalized product recommendations.
Performance optimization
- Optimized delivery based on real-time performance data.
- Adjusted bidding to maximize return on ad spend.
Results
- Mother's Day sales surged — the client called the orders 'unreal'.
- Eye-catching, performance-driven formats expanded the customer base.
- Zein Jewels now stands out in a crowded e-commerce space.
Takeaway
Combining strategic audience research with creative experimentation produced impactful results in a short timeframe — and set a foundation for sustained growth.
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