How I launched Bashiti's new Bayader branch and made it impossible to miss — online and on the map.
3,000,000
Google views in 7 months
113K+
Meta engagements
78K+
Reached in one launch campaign
Client Overview
Yousef Bashiti Stores is one of Jordan's best-known hardware and tools retailers, in business since 1980, carrying major brands like DeWalt, Stanley, and Yale under one roof.
Challenge
- Bashiti was opening its largest-ever branch in Bayader — a major moment for a 40-year-old brand — but a new location comes with a hidden problem: nobody knows it's there yet.
- With several stores in Amman carrying similar names, customers risked heading to the wrong place — or never finding the new branch at all.
- The mission was simple to say and hard to do: make the new Bayader branch impossible to miss and turn that visibility into real foot traffic and conversations.
What I Did
Google Business Profile & Maps
- Built and optimized Bashiti's presence so the new Bayader branch appeared exactly where and when people were searching — on Search and on Maps.
- Turned the 'where is it?' question into 'it's right here.'
Meta Ads (Facebook & Instagram)
- Ran a layered campaign mix — announcement, engagement, messaging, and reels — each with its own objective matched to its job.
- Made the budget work efficiently across the funnel instead of chasing one single metric.
Google Ads
- Captured high-intent searchers actively looking for tools, hardware, and the brands Bashiti carries.
- Put the new branch directly in front of ready-to-buy customers.
Results
- 3,000,000 Google views in 7 months — the new branch became one of the most-seen listings in its category locally, solving the 'can they find us?' problem completely.
- 113,000+ Meta engagements at roughly $0.0003 per engagement — the kind of efficiency that stretches a retail budget far further than usual.
- 78,000+ people reached in one focused launch announcement, getting the news of the new branch in front of the right local audience fast.
- Messaging conversations from ~$0.53 each — real customers starting real conversations with the store, at a cost-per-conversation most retailers would envy.
Takeaway
A new branch is only as good as the number of people who can find it. By combining an optimized Google presence with efficient, objective-matched Meta and Google Ads, we didn't just announce Bashiti's Bayader branch — we put it firmly on the map and kept it there.
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